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Gold Circle: The Campaign for Food Safety

How your contribution enhances our industry

All Gold Circle contributions are earmarked for food safety initiatives taking place across the produce industry. Combined, these efforts help assure that consumers enjoy a safe, healthy eating experience – every bite, every time.

Research: The Gold Circle campaignhas provided $2 million towards the development of the Center for Produce Safety at the University of California, Davis that focuses on research, training, and outreach for the industry.

Consumer Education: The Gold Circle campaign has helped fund a four-year educational outreach program to reach grades 3 and 4 and their parents with children’s publisher Scholastic and PBH’s Campaign for Children’s Health.

Outreach and Training: A portion of Gold Circle contributions is designated for outreach and training programs that enhance food safety education at the farm level.

Communications: The Gold Circle program has enabled PMA to develop a communications campaign aimed at maintaining and rebuilding consumer and buyer confidence in fresh produce.