Floral Program

If floral is your business, you cannot miss the Floral Program at this year’s Fresh Summit.  You will have more networking, educational and relationship-building opportunities than ever before, including:

Floral Networking Reception

Expanded to 2 hours!  Join leaders, innovators and shining stars to celebrate the spirit of the floral industry during this exceptional reception.

Floral Supply Chain Tour

Visit some of the Orlando area's most successful floral businesses and see first-hand what makes them stand out from their competition. This year’s tour stops include Kerry’s Bromeliad Nursery, Walt Disney World Florist, and Winn Dixie Stores.

Floral Educational Workshops

Friday, October 24

2:45 p.m. – 4:45 p.m.

What Do They Know That We Don’t? A Look at European Floral Trends.

There are exciting new floral products, innovative merchandising techniques, and even unique new packaging ideas that are heating up floral sales all across Europe.  Hear the experts talk about the trends happening abroad and what impact they could have on the U.S. floral industry.  An interactive group discussion will explore how to adapt these trends to the U.S. market, the challenges that may be encountered and ways to overcome them.

Saturday, October 25

9:35 a.m. – 10:50 a.m.

Creating Sales by Motivating Floral Consumers

Why sit back and wait for the holidays – or for consumers to have a reason for buying plants or flowers?  This insightful session will help you find ways to plant the idea in customers’ minds.  Hear a first-hand account from a live consumer panel moderated by Steve Lutz of The Perishables Group. What are the emotional triggers that drive consumers to make an impulse purchase? How do you promote the value of floral purchases during a weak economy?  Are quality, pricing and service enough or is there something more?  This workshop is a must for the entire floral supply chain.

Exposition

Fresh Summit is your once-a-year opportunity to meet dedicated floral buyers and suppliers.  See the hottest new products and services available on the market today. 

Fresh Ideas Marketplace

Learn more about this innovative merchandising display area.

2008 Floral Marketer of the Year

Congratulations to the 2007 Floral Marketer of the Year - Marcy Britigan, MEI