Floral: Home

The Produce Marketing Association is the trade association for floral retailers and suppliers conducting business in the mass-market side of the floral industry. PMA provides an outstanding forum to network and examine issues of mutual interest including standards, research and national issues related to the floral industry.

To help guide PMA's role in developing valuable resources for the mass-market floral industry and its suppliers, PMA created the Floral Council, which includes representatives from all segments of the floral supply chain. The council is responsible for working with staff to create programs and services for PMA’s floral members. The Chairman and Vice-Chairman of the Council are members of the Retail Division Board of Directors.

The Floral Marketer of the Year Award

http://www.pma.com/freshsummit/about/fmoy.cfm

Sandy Hering's Presentation from PMA Floral Fresh Connections: Florida

Download presentation

PMA Research: Floral Market Watch Reports

This "snap-shot" of floral performance during key holidays features credible, actionable data that can help you maximize your floral sales throughout the year. PMA will post a new Market Watch Report four times a year: Valentine's Day, Easter, Mother's Day, and the December holidays.

As a PMA member, your dues support this valuable research, which identifies sales benchmarks for the floral industry and provides expert recommendations for increasing floral sales during key holidays. Access to each report is free; simply login to your PMA account to view both current and past reports.

PMA Holiday Floral Market Watch Reports:

• Mother's Day 2008
• Easter 2008
• February 2008
• December 2007

Other Floral Research from PMA

• Floral Expectations - July 2008
• Flower Power! Insights into Consumer Purchases
• Floral Analysis 2005
• Floral Sources 2004