Events: 2007 State of the Industry

A Fresh Outlook on the State of the Industry Bryan Silbermann, President, PMA

As senior executive of the Produce Marketing Association, Bryan Silbermann has his finger on the pulse of the produce and floral industries. In his 2007 State of the Industry address, recorded at PMA’s Fresh Summit International Conference & Exposition on October 13, 2007, Bryan shared his unique insight on various topics, including:

• An overview of the produce and floral markets from a global perspective
• An industry “report card” on food safety and technology
• The latest consumer trends and what they mean for the industry
• The next hot markets
• An analysis of critical issues for 2007 and beyond